I've been there 3 times, and been happy all three times. I'm checking out all the flavors. And last time I had to figure out what the difference was between cake batter and birthday cake
I liked the one that was white and not yellow better.
A bit further abroad, but also very good, is the ice cream place by the new kid's play space on 37th and 94th. It's called Selatto. It's more of a traditional they-serve-you place, but the servings are generous and a small was only $2. They have mostly ice cream, a few sorbets, and 1 fat free frozen yogurt (they might have soft serve too). I got the chocolate hazelnut and it was delicious. The weird thing about them is that they share the space with an eyeglasses store.