Author Topic: 78-23 37th Ave previously NOVO?  (Read 23115 times)

Offline dssjh

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Re: 78-23 37th Ave previously NOVO?
« Reply #15 on: May 24, 2013, 07:23:06 PM »
i could really get behind that idea, joopy. himalayan yak manages it to some extent, as does zomsa, but something nearer would be cool.

Offline Jeffsayyes

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Re: 78-23 37th Ave previously NOVO?
« Reply #16 on: May 26, 2013, 10:30:35 PM »
I can say for certain that the jackson heights farmers market has a lot of people who patronize it. So going along with that, I think somewhere that caters to local ingredients with items in the 9-15 dollar price range would do pretty well. however, novo is quite a big space, not sure what the rent is, but they'd have to have a lot of throughput to do well.

i think a better coffee shop might do well - like the queens kickshaw. they create a community aspect with the coffee, but also sell a lot with the alcohol at night. people need somewhere to hang out around here.

Offline abee

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Re: 78-23 37th Ave previously NOVO?
« Reply #17 on: May 28, 2013, 08:59:24 PM »
I just sent an email to the folks that run Owl's Head in Bay Ridge. I feel like our neighborhood is a similar market (not too trendy, diverse, with a base of middle-class people who would patronize a slightly nicer/upscale bar), so I asked if they had ever considered the neighborhood and gave them the address of the now defunct Novo. So fingers crossed... if you can think of anyone else who might be a potential for that space, email them. Right? Couldn't hurt to be proactive!

Offline ECG

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Re: 78-23 37th Ave previously NOVO?
« Reply #18 on: May 28, 2013, 10:16:16 PM »
I walked by today and there was new signage. A huge 'STORE FOR RENT' billboard over the door and a sign that says Contact NEW REALTY.

Have these been up for a while?

STORE sounds ominous.

Offline JIF

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Re: 78-23 37th Ave previously NOVO?
« Reply #19 on: May 29, 2013, 09:30:09 AM »
Alas...the issue, as always here in JH... is the commercial rents charged by the landlords. 

It's ironic.  Residential rents are affordable in JH.  But commercial rents here are on par with the fancier areas of Manhattan.

That's why JH landlords choose 99 cent stores.  They pay the most rent...due to having the lowest overheads...no spoilage, minimal staff etc.

Proactive ideas are great...but bar owners will always face the same dilemma. 

The rents are too high in JH to take risks with an interesting bar or other business.

Single landlords own entire blocks of commercial premises here in JH...unlike many other 'hoods. Absent landlords have fixed commercial rents at exorbitant levels.

That's the only reason we're limited in our options of stores/venues on 37th Ave here in JH.

So JH has the most spacious, awesome, affordable apartments in all of NYC...but our commercial strips are functional and uninspired...due to the disproportionate residential/commercial rent disparity.

 JH...because of its historic and beautiful housing...is definitely the best neighborhood in NYC apartment-wise.  But unfortunately not commercially...

« Last Edit: May 29, 2013, 09:38:26 AM by JIF »

Offline I live here too

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Re: 78-23 37th Ave previously NOVO?
« Reply #20 on: May 29, 2013, 09:46:59 AM »
jackson heights commercial landlords use JH like a blood bank for vampires. its cruel and inhumane.

Offline Jeffsayyes

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Re: 78-23 37th Ave previously NOVO?
« Reply #21 on: May 29, 2013, 11:26:59 AM »
I see some potential on 35th avenue, where Alchemy is. The rent is probably not as crazy. Also, off areas like where e77, jujus is. also on 81st has some interesting spaces. it's stupid that progress has to navigate around this crap.

Offline dssjh

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Re: 78-23 37th Ave previously NOVO?
« Reply #22 on: May 29, 2013, 11:57:44 AM »
jeff, since i've lived on 35th for a while, i wonder about the rents there. the north side of the street has had long-term commercial tenants with very little turnover (and not huge $ businesses -- dry cleaner, beauty salon, health store) but the south side where alchemy and lin's kitchen are is in constant flux, with discount stores and south asian groceries opening and closing every year or two. two different landlord mindsets, i guess.

Offline I live here too

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Re: 78-23 37th Ave previously NOVO?
« Reply #23 on: May 29, 2013, 12:15:30 PM »
The new improved JH Health Food Store hopes to be in their new space by September (optimistically)

Offline JIF

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Re: 78-23 37th Ave previously NOVO?
« Reply #24 on: May 29, 2013, 04:22:23 PM »
Let's be honest.  37th Ave is the natural boulevard for JH.

It was planned that way in 1920's.

And 37th Ave is the obvious site for bars/interesting venues/great stores.

Promenading down 37th Ave in Jackson Heights is aesthetically pleasing...because of how it was designed. Charming really.  And far more attractive than say Court or Smith or 5th Avenue in Brooklyn...and even most streets in Manhattan.

That is...apart from the majority of uninspiring stores that exist along 37th Ave...
The architecture is impressive.  The retail...not so much.

I believe the only way a situation might be challenged is to expose it to the light.
Until now the landlords and their agents operate under shady situations.
No-one knows how much anyone else pays for their rent. And that's how landlords are able to maintain their level of price fixing here in JH.  By keeping folks in the dark.

Either the situation can be taken to the press...or lists of rents paid circulated to everyone...
and only then possibly...might these landlords/agents be exposed as rent gougers.

And PERHAPS shamed into fairness.

My guess is that many of the new English speaking retail tenants have no idea about their rights (or lack thereof) in these commercial situations.

In truth I am certainly no expert and have no idea how commercial rights work...though I have learned one thing.  New York City can be particularly Byzantine when it comes to rules and regulations...





Offline dssjh

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Re: 78-23 37th Ave previously NOVO?
« Reply #25 on: May 29, 2013, 08:32:23 PM »
i lived in the east village right around the time it "evolved" from neighborhood to theme park, circa 1983, 84, 85. the same conversation was ubiquitous at the time. but for different reasons.mom and pop places were evicted after decades, only to be replaced by useless boutiques or galleries that failed after 6-9 months, leaving spaces empty for one, two, five years.

we learned then that you can't force someone to use their property the way you want to, as opposed to the way that they want to. for better or worse, private property owners have rights. things here are not likely to change until someone shows a landlord that they can make more money by litening to the community, not by appealing to their non-existent "better side."

Offline JIF

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Re: 78-23 37th Ave previously NOVO?
« Reply #26 on: May 30, 2013, 08:43:14 AM »
Interesting. What you are saying is...to have patience and in 1 or 2 or 5 years things will sort themselves out...that sounds very Zen...and correct...thanks for your experience...as you have kinda seen all this happen before elsewhere... 

Offline I live here too

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Re: 78-23 37th Ave previously NOVO?
« Reply #27 on: May 30, 2013, 10:59:55 AM »
I really think the "wish list" of the folks on this message board is pretty modest and very understandable.  I've been here for seven plus years. When Starbucks moved in, there was hysteria that the neightborhood would explode with gentrification. At least people have a civilized place to go for a cup of coffee and some relaxing atmosphere, but we have yet to see the traumatic change forecasted. (yes I know about Espresso 77 but it seats about 20 people.) I have a "Abundacia" bakery moving across the street from me, with it's glaring yellow illuminated sign. It's directly accross the street from another bakery just like it and within spitting distance of about a thousand others. I would love a Starbucks down my end of the nieghborhood, if only for novelty sake. There I've said it!!!
If someone opened up another shop like Espresso 77 that would be fine too.

Offline Ed

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Re: 78-23 37th Ave previously NOVO?
« Reply #28 on: May 30, 2013, 11:29:58 AM »
 ::) Jeez. When my next door neighbor in my building wanted to open a little bistro in the neighborhood, all he had to do was ask other businesses what they were paying for leases and they told him. It's no big secret, you want to know, ask the person paying it.

Offline Jeffsayyes

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Re: 78-23 37th Ave previously NOVO?
« Reply #29 on: May 30, 2013, 03:12:04 PM »
Abunduncia is going to destroy the other bakery. They just 'got it'. Not sure how many locations they currently have in the area, but they do great business wherever they go.

With more thought... I do think a coffee shop would do really well in this neighborhood. However I am concerned the rent is too damn high.