The soup is good, and the grilled chicken salad and salmon sandwich I had was also good. I agree that the appearance of the store is a negative in terms of attracting customers. It does look sketchy from the outside, and inside there is zero attempt to make the place look inviting. There are big, bulky tables and heavy chairs that are hard to manipulate, detracting from comfort, and the food is all served in takeout containers, so they don't seem to want to encourage eat-in customers.
It seems set up to be takeout and delivery primarily. Which is too bad, because the offerings are good and different from other neighborhood places. It could become a nice little health-food cafe, a nice hangout with coffee drinks and a much broader menu than E77 has. But not as it currently stands.
Also, I think the appeal of the acai-based offerings is more limited than they seem to think. They stress their acai bowls in what little promotion they do--but I'd never order those. I'm interested in the soups and salads and sandwiches. I'm not sure who gets excited about acai bowls, and you'd think that's basically what they offer the way they promote them. All criticism aside, I hope they succeed because the food really is good!