it's definitely corny--would like to see the jacq heights or jak heightz characters realized instead.
http://www.nytimes.com/2009/07/05/realestate/05post.html?_r=5
INVENTIVE brokers have racked their brains for years to brand up-and-coming neighborhoods with pithy acronyms. (South Harlem’s SoHa never quite caught on.) But cartoon mascots?
Jack Heights is the star of a new neighborhood-themed comic strip by the artist David Heatley. The strip is to appear on a locally distributed map of Jackson Heights businesses. The brokerage firm MPC Properties was behind the creation of the cartoon mascot.
It happened, last year, in Jackson Heights, the northern Queens outpost that has enticed young couples and families with its affordable prewar apartments and access to the No. 7 train.
Real estate watchers issued a collective groan at the introduction of Jack Heights, a stick-figured fellow consisting of the stylized letters ‘J’ and ‘H.’
“Billy Burg, meet Jack Heights†proclaimed a bus shelter placard that popped up around Williamsburg, Brooklyn, where rents are typically higher. A billboard loomed over the Brooklyn-Queens Expressway, in a campaign by CG+M Advertising and Design.
The bloggers deemed him “a pregnant Mr. Peanut†and the whole business was quickly forgotten.
But Michael P. Carfagna, who created the character as a vehicle for MPC Properties, his Jackson Heights-based real estate brokerage firm, was not prepared to give up on a potentially profitable spokesman.
[Mod note: Similar topics merged]
